Tag: cognitive-efficiency
All the articles with the tag "cognitive-efficiency".
Truth vs Utility: The logic of Viral Ideas
Published: at 12:00 PMAn analysis of how truth and utility values diverge in information ecosystems, examining why false but useful ideas routinely outcompete true but less applicable ones. Maps the mechanics of idea propagation through concrete examples, from marketing-driven breakfast myths to cosmic facts that fail to spread despite their truth. Demonstrates how utility premiums emerge from implementation speed, feedback loops, and social reinforcement - independent of truth content. A framework for understanding why we believe what we believe, anchored in the mechanics of information spread.